The Project

In partnership with T-Mobile and the National Parks Foundation, I creative directed Magenta Basecamp — a large-scale environmental installation built inside Vanderbilt Hall at Grand Central Station in celebration of Earth Day. The centerpiece mountain started in my hands: I sculpted the form in clay, scanned it to generate the 3D model, and built the renderings myself before it ever became a structure. In its final form, a cascading waterfall facade anchors a photo moment for thousands of daily commuters, while behind the mountain, guests step inside a projection dome where immersive footage, live-shot on location inside the national parks, wraps around them completely. A bulletin board, a Base Camp Visitor Center with customizable hat patches, and T-Mobile's Starlink-powered promise of connectivity anywhere inside the parks rounded out a world designed to do one thing: give New Yorkers a moment to feel free to wander.

My Role

Creative Director + Sculptor + Renderer

collaborators

Art director: Carolyn lee • Exhibition Designer: Sarah kim • Graphic designers: Celine To & Ross Andre • Creative director, brand design: Jeff Gamble • Directors of Production: Danielle Mclewin & Alex Kirshner • Producers: Mike Huthansel, Roy keros • account management: Delany huesgen • Lighting designer: Scott davis • Fabrication: bednark design & Production studio • DOME video capture: Media monks • Dome video editing: Gameday creative • Recap photo + Video: Danielle Piazza

Design Direction